"On November 1st of 2017 at the Vibiana Cathedral in Los Angeles, Spotify hosted the first-ever Secret Genius Awards, a new awards show celebrating the unsung group of music heroes: songwriters and producers. The Secret Genius Awards are designed to celebrate people within the songwriting community that contribute to the creative work behind some of the most streamed songs on Spotify." (text source: Spotify News/Spotify Blog)

Agency: A-OK Collective | http://a-okcollective.com
Agency's Client: Spotify | https://www.secretgeniusstudios.com

Role: Motion concept, Motion graphics, Logo animation

// Project //
David Salazar of agency A-OK Collective reached out about the opportunity to make some concepts and animations for the inaugural Secret Genius Awards event, and provided a brief and the event brand guide with visuals and PSD files of the static campaign event artwork shown in the concepts at the end of this post to use or incorporate elements of. Grateful that Spotify ended up choosing this text/line animation concept. Philip of A-OK Collective who worked directly with their client provided a visual for updates on the background which were to scale up more the background cropped letters so more abstract and animate the cropped background letters and lighting. Once approved, built out the final animations below. The audio in the videos below are rough sample clips provided and might have errors and is inserted only for the purpose of this project post.

* Event brand guide and PSD files to pull static assets from for concepts/animations were provided *

// Press play //
// Event photos provided by Philip //
// Final animations w/ provided rough audio clips //
Left side: Nominees / Right side: Winner of category
// Logo animation options //
Left side: Final approved / Right side: Alt option

// Other logo animations //
// Concept 1 //
// Concept 2 //
// Static campaign event artwork below provided by A-OK //
Provided with PSD files to pull static assets from for concepts and animations
// Thanks for viewing //
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