Energizer Batteries rebrand and repackage for Packaging class course
Instr: Aniko Hill, AiCALA

// Projects //
Project was to choose a company, product line, and secondary product line to rebrand and repackage. Chose the Energizer brand, batteries, and flashlights. Based the colors, style, and concepts on the target audience. Kept in mind how the packaging would look on a store shelf as well as the ease and efficiency for the consumer to open the package and store it once opened. The new logo incorporates the infinity symbol and is based on the company quote, that they make "The world's longest lasting battery." Packaging is based on the the matchbox design and a battery symbol icon on a cell phone, which became an element to build on and incorporate in the brand identity. Ads are based on relative symbols and common devices that still use batteries.

// Rebrand //
// Logo explore //
// Retype //
// Brand and Demographic Moodboards //
// Repack //
// Ads //
// Thanks for viewing //
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