Client: Monica Griffith, Guiding Light Coaching | http://www.guidinglightcoaching.com
Role: Branding, certificate design, presentation slides
// Projects //
Monica's life coaching program was to be integrated into another company's (the NW in the logo) programs and she wanted a certificate that she would provide to participants who completed the program, and title/intro slides and slide of the certificate to include in her presentation to her client. Notes from Monica for the certificate: Include a map of the United States faded in the background and scaled to fit both oceans (C-2-C), fill in (highlight) the states where the company offices are located, use other company's color as the highlighting color of the states, and include the following copy: Placeholder name for the "Champion" who completed the program, "C-2-C Champion" under placeholder name, followed by a placeholder for the date of completion, and two signature lines: One captioned "Coach" and other captioned "SVP, P&C Cust Svcs & Sls Sltns". Based on the info that Monica provided about the program and wanting to incorporate a faded map in the background of the certificate, and thinking about the name of the life coaching program, "Coaching Champions, Coast-2-Coast", went in direction of vintage sports: Used aged paper texture, pinstripe/dashed lines, sports/vintage font. Project was originally the certificate and presentation slides but built out a logo to represent her life coaching program, "Coaching Champions, Coast-2-Coast". Expanded on the project for this post with a brand style guide, stationary, posters, and promotional items.
Role: Branding, certificate design, presentation slides
// Projects //
Monica's life coaching program was to be integrated into another company's (the NW in the logo) programs and she wanted a certificate that she would provide to participants who completed the program, and title/intro slides and slide of the certificate to include in her presentation to her client. Notes from Monica for the certificate: Include a map of the United States faded in the background and scaled to fit both oceans (C-2-C), fill in (highlight) the states where the company offices are located, use other company's color as the highlighting color of the states, and include the following copy: Placeholder name for the "Champion" who completed the program, "C-2-C Champion" under placeholder name, followed by a placeholder for the date of completion, and two signature lines: One captioned "Coach" and other captioned "SVP, P&C Cust Svcs & Sls Sltns". Based on the info that Monica provided about the program and wanting to incorporate a faded map in the background of the certificate, and thinking about the name of the life coaching program, "Coaching Champions, Coast-2-Coast", went in direction of vintage sports: Used aged paper texture, pinstripe/dashed lines, sports/vintage font. Project was originally the certificate and presentation slides but built out a logo to represent her life coaching program, "Coaching Champions, Coast-2-Coast". Expanded on the project for this post with a brand style guide, stationary, posters, and promotional items.
// Program Completion Certificate //
// Presentation Slides //
// Experimental stationary, posters, and promotional items //
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